Getting Found By Search Engines

How do the search engines really find your website content?

New Web Developer Tools From Google

Matt Cutts at Google posted a new video that will help you understand how Google is changing and making things easier for consumers and for webmasters.  This is a summary of Pubcon 2009 speech filling us in on the future of Google and of the web.  He covered how to make your searches more functional, your site faster, and how to crawl your site like Google does.  Take a look and take notes.

Matt Cutts Reveals New Google Reader Features

You don’t have to worry about not finding RSS feeds anymore it sounds like as Google’s Reader will update you when a page is crawled and the reader sees changes.

Google just launched a nice feature on Google Reader: the ability to keep an eye on pages for changes. This works even if the page doesn’t have its own RSS feed. This sort of thing is very handy. You could use it to spot new things on a privacy policy page or watch for changes in the executivespage at another search engine.

Check out the blog post, but it’s easy to use: just add any url to Google Reader.

See the original blog post here http://www.mattcutts.com/blog/detect-page-changes/

Related articles

• Google Reader Makes Feeds From Any Website (centernetworks.com)
• Google Reader Can Now Track Changes to Any Website – Even if it Can’t Find a Feed (readwriteweb.com)
• Google Reader Lets You Subscribe to Any Page on the Web (mashable.com)

How To Backlink To Your Website

Number one. Articles

Number two. Directories

Number three. Local links

Number four. Niche specific sites

Number five. Blog links

Number six. Social bookmarking links

Internet Affiliate Marketing – Making Money With Internet Affiliate Marketing

Briefly, Internet Affiliate Marketing is a way of making money by promoting other people’s stuffs online. First, you develop a website, then on your web pages, create content about your promoting product. When your visitors follow the affiliate link on your web pages and buy that product, you earn a commission. Everything on internet affiliate marketing is done online.

The main advantage of affiliate marketing is that you can start almost immediately with very little money. There is no goods to stock up, no order to fulfil and no customer to support. All you have to do is to send your visitor to your merchant’s website and let them do the rest.

Discover more on Internet Affiliate Marketing.

Here’s what you need to do, you research the market and search for products you like to sell on your site. You earn a commission every time someone buys your recommended product. The commission amount you make depends on what product you are recommending. Your commission can be as high as 75% of the product you promoting.

In affiliate marketing, your affiliate ID is the most important thing. This ID is issue to you when you sign up for an affiliate program. All your sales data are capture by this affiliate ID. You can find out how you are doing by using this ID.

Next is to search for good products with good merchant support. The good affiliate merchants are the ones that will provide you useful resources to promote their products. It’s important to always work with the good affiliate merchants.

What you can do to find a good affiliate merchant.

If you love dogs, you can develop a website on dogs and promote dog related products. One of the thing you can promote on your website is dog training program. Here’s what you do, you goes online and type in the word “dog training” follow by “affiliate program” into the search engine. You’ll get a list of dog training affiliate programs from the search result. Just goes through the different affiliate program and choose the ones you like.

There are also one stop affiliate network which you can join and immediately access to thousands of affiliate merchants. These networks include ClickBank, LinkShares, Commission Junction and many others.

Please be honest when you start writing your product reviews. You will have more sales from your website because your readers know you are trustworthy.

Developing website and having links are just one aspect of affiliate marketing. It takes months and lots of work to build a successful internet affiliate marketing website. So please be patience when you don’t see any result initially.

Discover more on Internet Affiliate Marketing.

Sign Up for my FREE Mini Course and discover The Best Affiliate Make Money Program Here!

Building Backlinks The Right Way

Building back links to your website to drive traffic and also to boost your SEO is a very important practice in Internet business marketing. It’s a way for you to get your name and your website out .   Think of it like a vote.  The more people that vote for you, the more popular you going to be. This is going to drive your traffic and your page rank.

When you’re building backlinks to your website you want make sure a few things while keeping in mind that Google is smarter than you think. Let’s take a look at some very important tips that you need to adopt when you start your backlinks and SEO.

1. Have different and anchor text.
Google and all the other search engines want to rank sites at the top of their searches that should be placed there naturally. So when you think of your back links think of being natural. What I mean is, if there was 100,000 people posting your links all over their sites today, what anchor text with a use. Well, some of them would use your domain name, some of them might use your name, some of them might use a targeted anchor text, and some of them might say just click here. So when you use your anchor text make sure you build it in the same fashion keeping a little bit more of a heavy focus on the anchor text that you want to rank for.

2. Your links from everywhere.
Just like your links would appear naturally, they’re probably going to be all over the web. Meaning, you might have some links on high-ranking sites or pages with high page rank, and you are bound to have a bunch of other links on common or unranked sites as well. Although having those links on high page rank sites is super important, if you look at it from a natural state, you should be on a lot of different sites pertaining to your niche.  Even some with low page rank.

3. Index or sub?
I see all too often that people send all of their back links to their home page or index page. Is that the way it should be? Not at all. Each page on your site is typically a bounce an individual topic right? Your back links should be targeted to that page. So, if you write a page about iPhone’s, the back links coming to that page should have been anchor text relating to iPhone’s. It is much better to have several high page ranks on your website rather than just one. They all help each other.

4. Get several different types of links.
There are a bunch of different types of backlinks you can get.  They can come from comments, articles, social media sites, inside blog posts, and featured links. Make sure you don’t focus just on one of these, and make it look natural.

5. Linking groups
Several years ago I had someone do some link building for me.  They were confident that they could get me to the first page of Google for my keyword. So I paid them, and they got to work. After about two weeks my website was sand boxed by Google.  My page rank went from a rank of three on my index page down to zero overnight. The person doing my back links was using a spam like link building network that Google obviously knew about. Now my site was in the network and I lost out big. Don’t do It I did.

6. Think long-term
A lot of people get excited right up front and start building links at an abnormal rate.  This is a red flag. Keep them coming in slow and steady.

Google Earnings Up Again In 2009

It looks like Google is making billions again. Although they didn’t hit their goals in revenue, Google post a 6.67 billion fourth-quarter profit in 2009.  With take a look at some of the highlights of Google’s earnings release.

Google network revenues – Not only did Google generates a lot of revenues, its network partners as well. Most of this was done through adsense programs which netted just over $2 billion in revenue. This is a large jump from the fourth quarter of 2008 which showed Google adsense revenues at 1.69 billion.

Google sites revenue – Google owns a lot of sites across the Internet.  Those sites that Google owns generated revenues of $4.42 billion which is 66% of total revenues. This is up 16% from the fourth quarter of 2008.

Total revenues – Google’s total revenues of 6.67 billion in the fourth quarter is a 17% increase from the same time in 2008.

Here is some of the conversation between Google CEO Eric Schmidt during a question and answer session.

Google CEO Eric Schmidt: Touts search quality improvements and product improvements (e.g., Real Time search) and discusses future investments in personnel and technology in general. He says of acquisitions: “there will be at least one a month.”

CFO Patrick Pichette: Google saw some “impressive growth in YouTube revenues.” UK revenue up 13 percent, while US up 11 percent.

Product SVP Jonathan Rosenberg: Discusses “more wood behind fewer arrows approach.” This refers to shutting down non core products: Lively, Audio Ads and putting more emphasis on fewer core services and products. He says Android started 2009 with one device and now there are more than 20. He echoes Pichette: “YouTube is monetizing nicely.” We’re going to work hard on making ads richer, more diverse and more useful. We’re trying to make it easier for local businesses to manage their online presence and help them connect with people “around the corner.”

He alludes to Google’s efforts to bring local product inventory online. There’s potential to make the “mobile web better than the PC web.”

President Global Sales Operations Nikesh Arora: Discussed how larger businesses turned a larger part of their media spend to online. He also mentioned that retailers (both etailers and traditional offline merchants) were spending more online.

Arora also mentioned that “all parts of our display ad strategy” were performing well: DoubleClick ad exchange, YouTube, Google Content Network.

Schmidt: Offers a very general, high-level response. Wants to stay in China but “under somewhat different terms.”

Rosenberg: Re mobile . . . new formats (e.g., click to call) and targeting tools are making a “big difference.” We’re starting to see much improved monetization across mobile.

Pichette: YouTube . . . now running ads in 20 countries. Home page was nearly sold out in Q4.

Schmidt: A story that hasn’t been told is how successful Google is in display; you’ll hear a lot more about that in 2010. He also says that 2010 will be a very strong year for mobile revenue growth. Re Apple, he expresses respect, acknowledges that they compete but says their relationship is “stable.”

Also cites local as a growth area (not clear if he’s talking consumer behavior or small biz advertisers).

Rosenberg: Our CPCs not impacted by what our competitors do (re Bing question).

Pichette: Says that TV advertiser budgets will be shifting in some part to online display; this is a big area of focus for us this year because “it’s got a lot of runway.”

Schmidt: Re Apple (again) . . . not going to speculate on any deals or rumors of any kind (re implied Bing replacement of Google on iPhone).

Social Media Marketing Tactics 2010

Here is a good way to start to think of marketing online.  If you have seen anything in marketing strategy over the past 18 months, you have probably seen something similar to this showing all the ways you can promote your online business website or blog.  It starts with having a good foundation with your site or blog.  By the way, if you just have a “website” and not a blog, you are being left behind everyday.  The search engines are looking for “fresh” content and if your site is not providing it, you are missing out.

Anyway, look at the structure of marketing in this video and see if you can implement some of it or start to think along these lines when it comes to online marketing.  There isn’t a niche out there that blogs and social media marketing cannot conquer.

30 Twitter Predictions For Personal and Business Use

I saw this great video today predicting some of the future uses and integration of Twitter.  S.ome of them are a little bit out there, but I can see how they could come to pass.

Twitter Will Reach Masses of People.  Even in 3rd world countries.  1 Billion users?
Twitter users will use more consumer friendly twitter tools.
Status updates will be available across all open social media sites. Facebook, Yahoo, MySpace, and more.
We will laugh at the past when we had to go to each social media site update.
Twitter will be the dominant social media site that plugs in to all others.
Social graphs will be open source and available for others to see. Integration of contacts and groups.
Twitter will be an ideal place to gain a quality reputation for your business.
Twitter will replace SMS because just easier to use and easy to integrate with any phone.
Twitter will replace chat or integrate with current chats.
Location will be one of the most important status updates on twitter. You can share your location with friends.
Private updates will be more important than they currently are.
Public e-commerce public updates like a what you buy and what you shop for will be part of your updates via private only.
Live reviews of place and products will be very important.
Talking to shops and restaurants will become standard for coupon discounts and updates.
Web will be just a fraction of mobile use.
Dating with twitter updates will not be a huge market on twitter.
Twitter will not display ads on their primary screen to keep users happy.
There will be more devices that automatically publish to Twitter. Like scales, food consumption, and energy use.
Corporations will have entire teams devoted to their Twitter accounts. ie customer service
Hyper local news sites on twitter with geo-tagging features will become huge. User generated news.
Google will not acquire Twitter, but will integrate deeply with Twitter.
It will be open source private twitter accounts or programs running just for corporations.
Google and Bing will dominate be tweaked search realm.
Vertical twitter applications will start to appear like StockTweets. Real Estate, FOREX, Fitness, Fashion
Twitter will continue to be mostly used outside of Twitter.com
Twitter will do a better job at helping to regulate communities and maybe even politics. No more lies. Hopefully.
Twitter will always be about you.

Comment and let us know what you think Twitter will become!

Google Show Us Their Synonyms For Content

On Google’s official blog today they explained a little bit more about how they are changing the way they rank and score synonyms in their search results and their search queries. Matt Cutts did respond to the blog post with some good recommendations for webmasters, SEOs, and website owners.

“Think about the different words that searchers might use when looking for your content. Don’t just use technical terms–think about real-world terms and slang that users will type. For example, if you’re talking about a “usb drive,” some people might call it a flash drive or a thumb drive.”

Google also stated that a user can control how this synonyms function of Google works. Users can turn the synonyms function off by putting quotes around their search term, or putting a + before the a word in the search query. They also mentioned that a user can request more synonyms from Google by typing in the tilde symbol.

What does this mean to you. If you are an Internet marketer who has been doing article content, or spinning content for social media sites, does this mean that Google is also taking note of spun content? In other words, does all that spinning actually do you any good if Google already knows that you’re spinning articles and just substituting synonyms? When spinning an article or a profile I recommend not only spinning the actual text, but retyping each sentence to ensure that it is unique in Google’s eyes.

Better to be safe than sorry because we always tend to find out that Google knows more than we think they know. What do you think?

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