Youtube is quickly becoming a search engine for customers or consumers looking to get more information and reviews on products before they buy. Because they can’t look, feel, and touch in person, they want to talk to someone who has. That is where you come into play. Get out there on the video sites, but make sure you don’t waste your time. Do it right the first time.
Video Market Tips and Strategies:
1. Just like any other type of SEO, make sure you start with the keywords you are targeting. If someone can’t find you on the search engines or on Youtube, how are they going to see your video? Use your keywords that actually get traffic in your title and your description.
2. There is research showing that Google is actually analyzing the actual words that you are saying in your video. Make sure to mention your keywords in your video and use the words that people are going to be searching for. ie: notice how Youtube will disable your audio if you are using a copyrighted song? I don’t think they are personally listening to each video.
3. Get your videos out there. Use some of the best video distribution services out there like TrafficGeyser, TubeMogul, or even SENuke. Don’t just rely on Youtube because there are some great other video sites out there that people use a lot.
4. What are you linking to? Don’t just do SEO on your personal site pages. Make sure to throw a few links to your video pages as well. Create a link wheel so you can get more and more link juice for you personal site and all your videos.
5. Encourage Interaction. If you viewers comment or submit a video response you will start to see a huge influx of views. People don’t want just the numbers and facts, they want some of your opinion too. Sometimes you have to tell them to comment or go to your link.
By The Way…What do you think?
Let me know below.
Hi, I am the Marketing Director at HeySpread.
Thanks for this good article.
That is true, Tubemogul is a good service.
But you should really have a look at HeySpread for Professional Video Analytics and Video Distribution – http://bit.ly/4Kxy9. Far cheaper, with exclusive features such as YouClone (copy/paste your YouTube videos to any other platform automatically and in one shot), powerful and user-friendly interface, REST API for an easy and fast white label integration.
Thanks for the resource Eric. I will check it out