There is no point in creating a website unless you have thought about how you are going to get visitors. Be it selling a product or service or conveying an opinion or information you want to get attention and this means getting traffic. You need a significant proportion of your traffic to come from the search engines. The most economical and focused traffic is delivered by the search engines.

Search engine revenues rely upon the accuracy and relevance of the results they deliver to their users. The precision of the results presented to the searchers are a key factor in maintaining search engine user loyalty. The more users come back the stronger the search engine brand and the more money they make. The objectives for you and your web pages is precisely the same as the search engines.Get more users and get them to return often.

So what is it you need to do?. There are two paths to achieving this and the good news is you can if you have the money do both. You can write useful and relevant content or you can use the advertising methods offered by search engines and other properties.

Search engines have a simple philosophy that nothing exists on the web without a keyword or a key phrase . Keywords tell the search engines what the user is looking for. The search engine performs a look up on its enormous indexes to fetch a list of web pages that contain instances of the keyword and returns them in a predefined order of relevance. All search engines determine what will be returned in the SERPs (Search Engine Results Pages) by using two measures authority and relevance.

Relevance is a function of the keywords in the text of the webpage and authority is determined by the number and type of back links . The profile in terms of authority and the volume of back links are used by the search engines in deciding the position or ranking of a web page in the list of search results.

Back links are critical to the quality of the search engines perception of your web pages.

Back links have two major functions – routing traffic to your web pages and helping the search engines determine the ranking of your web pages in the results returned by a user search. Users finding web pages with back links to your web page will click on your back links and visit your site if the keyword text in your back link is relevant to what they are searching for. The text label on a back link is often commonly called ‘Anchor Text’ and is used by search engines in the algorithms that determine back link value. Each back link has a value associated with it which can vary depending upon its origin.

Back links from web pages that contain content related to your web page have an impact on the authority of your web page.The more authority a web page has the more authority is passed on to you.