Building back links to your website to drive traffic and also to boost your SEO is a very important practice in Internet business marketing. It’s a way for you to get your name and your website out .   Think of it like a vote.  The more people that vote for you, the more popular you going to be. This is going to drive your traffic and your page rank.

When you’re building backlinks to your website you want make sure a few things while keeping in mind that Google is smarter than you think. Let’s take a look at some very important tips that you need to adopt when you start your backlinks and SEO.

1. Have different and anchor text.
Google and all the other search engines want to rank sites at the top of their searches that should be placed there naturally. So when you think of your back links think of being natural. What I mean is, if there was 100,000 people posting your links all over their sites today, what anchor text with a use. Well, some of them would use your domain name, some of them might use your name, some of them might use a targeted anchor text, and some of them might say just click here. So when you use your anchor text make sure you build it in the same fashion keeping a little bit more of a heavy focus on the anchor text that you want to rank for.

2. Your links from everywhere.
Just like your links would appear naturally, they’re probably going to be all over the web. Meaning, you might have some links on high-ranking sites or pages with high page rank, and you are bound to have a bunch of other links on common or unranked sites as well. Although having those links on high page rank sites is super important, if you look at it from a natural state, you should be on a lot of different sites pertaining to your niche.  Even some with low page rank.

3. Index or sub?
I see all too often that people send all of their back links to their home page or index page. Is that the way it should be? Not at all. Each page on your site is typically a bounce an individual topic right? Your back links should be targeted to that page. So, if you write a page about iPhone’s, the back links coming to that page should have been anchor text relating to iPhone’s. It is much better to have several high page ranks on your website rather than just one. They all help each other.

4. Get several different types of links.
There are a bunch of different types of backlinks you can get.  They can come from comments, articles, social media sites, inside blog posts, and featured links. Make sure you don’t focus just on one of these, and make it look natural.

5. Linking groups
Several years ago I had someone do some link building for me.  They were confident that they could get me to the first page of Google for my keyword. So I paid them, and they got to work. After about two weeks my website was sand boxed by Google.  My page rank went from a rank of three on my index page down to zero overnight. The person doing my back links was using a spam like link building network that Google obviously knew about. Now my site was in the network and I lost out big. Don’t do It I did.

6. Think long-term
A lot of people get excited right up front and start building links at an abnormal rate.  This is a red flag. Keep them coming in slow and steady.