July 31, 2010

How To Backlink To Your Website

Image representing Digg as depicted in CrunchBase
Image via CrunchBase
If you have ever thought about building backlinks to your website, you’ve probably wondered what type of back links and what type of strategy works best. Here are five different places that you need to start to develop a back link portfolio from.

Number one. Articles

Article marketing is a great way to get your content out all over the web instead of just on your website. Now, you can do this with a strategy of gaining top positions in Google, but this is only going to work for very long tail keywords with article marketing. If you’re going after a keyword that is very competitive, you are going to have a hard time ranking on the front page of Google with article marketing. But, that really isn’t the strategy for article marketing anyway. Chances are, very few people will even read those articles unless they are on the large article websites like ezinearticles or goarticles.  Your main goal with article marketing is to gain back links to your original post with the anchor text for terms you want to rank for. Check out unique article wizard if you’re looking for a good article marketing tool.

Number two. Directories

Getting your website submitted to several directories is a great way to get some easy one-way links back to your site. These links are not very high quality, but will get your site listed with these directories and also get crawled by some of their directory spiders. DMOZ is a great place to get listed.

Number three. Local links

Getting your site listed with Google local, Bing local, and Yahoo local is a great way to get some local links back to your site and actually have a way for local consumers to find you. This will be your listing on their search engine, and also a map-based search tool with your business and it.

Number four. Niche specific sites

the more that you can collaborate with other people in your niche, the better. The search engines really like to see your link on industry specific sites. So, if you are a real estate agent, wouldn’t it be great to have a link from realtor.com coming back to your site? Not only is realtor.com specific to your website, but is a very powerful and highly trafficked website.  This can get you a very valuable back links your site and in some cases a lot of traffic if it is placed in the correct spot.

Number five. Blog links

If you can get a few links from some related blogs, this is a great way to boost your SEO as well.  Again, you going to get a valuable back link, but because it is also industry-specific typically, you can actually get some good traffic as well. You can become a guest blogger to get back links, or you can comment on blogs that allow dofollow links.

Number six. Social bookmarking links

It is highly rumored that social bookmarking links are beginning to gain more and more power in the SEO industry.  Because search engines are looking to make their searches more and more functional and more versatile when it comes to real-time news and updates, social bookmarking links are again a great way to get traffic and a great way to get a lots of links pointing back to your site. Twitter, Facebook, DIGG, FourSquare, and all the others will become more and more of a importance in your link building portfolio as time goes on.  There are some great social bookmarking tools to help you. Try SE Nuke for a Free Trial to help you with your social bookmarks.
 How To Backlink To Your Website

Building Backlinks The Right Way

quality link building backlinks Building Backlinks The Right WayBuilding back links to your website to drive traffic and also to boost your SEO is a very important practice in Internet business marketing. It’s a way for you to get your name and your website out .   Think of it like a vote.  The more people that vote for you, the more popular you going to be. This is going to drive your traffic and your page rank.

When you’re building backlinks to your website you want make sure a few things while keeping in mind that Google is smarter than you think. Let’s take a look at some very important tips that you need to adopt when you start your backlinks and SEO.

1. Have different and anchor text.

Google and all the other search engines want to rank sites at the top of their searches that should be placed there naturally. So when you think of your back links think of being natural. What I mean is, if there was 100,000 people posting your links all over their sites today, what anchor text with a use. Well, some of them would use your domain name, some of them might use your name, some of them might use a targeted anchor text, and some of them might say just click here. So when you use your anchor text make sure you build it in the same fashion keeping a little bit more of a heavy focus on the anchor text that you want to rank for.

2. Your links from everywhere.

Just like your links would appear naturally, they’re probably going to be all over the web. Meaning, you might have some links on high-ranking sites or pages with high page rank, and you are bound to have a bunch of other links on common or unranked sites as well. Although having those links on high page rank sites is super important, if you look at it from a natural state, you should be on a lot of different sites pertaining to your niche.  Even some with low page rank.

3. Index or sub?
I see all too often that people send all of their back links to their home page or index page. Is that the way it should be? Not at all. Each page on your site is typically a bounce an individual topic right? Your back links should be targeted to that page. So, if you write a page about iPhone’s, the back links coming to that page should have been anchor text relating to iPhone’s. It is much better to have several high page ranks on your website rather than just one. They all help each other.

4. Get several different types of links.
There are a bunch of different types of backlinks you can get.  They can come from comments, articles, social media sites, inside blog posts, and featured links. Make sure you don’t focus just on one of these, and make it look natural.

5. Linking groups
Several years ago I had someone do some link building for me.  They were confident that they could get me to the first page of Google for my keyword. So I paid them, and they got to work. After about two weeks my website was sand boxed by Google.  My page rank went from a rank of three on my index page down to zero overnight. The person doing my back links was using a spam like link building network that Google obviously knew about. Now my site was in the network and I lost out big. Don’t do It I did.

6. Think long-term
A lot of people get excited right up front and start building links at an abnormal rate.  This is a red flag. Keep them coming in slow and steady.