The first thing you see when you come up to a store it is signage. Attractive and unusual signs are now becoming more and more popular as companies want to differentiate themselves from the competition. So much so that the electric commercial signage industry is now believed to be over 2 billion dollars in the United States. Leading the charge are channel letter signs.

One product that has gained in popularity in the last few years is channel letter signs. Channel letters are made to stand out from a building and are lit with neon or LEDs lights. Channel letters are usually made of aluminum making them very light and versatile while still being able to withstand high winds and various weather conditions. For a nice soft glow, lights are placed at the back of the channel letters and are the newest trend.

Colored acrylic is usually used for the faces while the sides and backs of channel letters are built of aluminum. When these letters are illuminated from the inside with either neon or LEDs, it is called face lit. Halo lit channel letters are practically the opposite of face lit letters as the faces are usually made of aluminum while the backs are made out of clear polycarbonate.

There are two mounting methods for channel letters, the raceway or the direct mount. In the raceway fashion, the letters are attached to an aluminum box called a raceway which is then mounted to the wall of the building. The power supplies and all the wires are placed in the raceway box. In the case of direct mounted channel letters, the letters are affixed directly to the building. To connect the wiring to the inside power supply, holes must be made into the wall.  Raceway mounting is less difficult to install and maintain while the direct mounting usually gives the signage a cleaner look.

Illuminating the letters had only one selection up until recently and it was neon. LEDs lights can be utilized nowadays to illuminate channel letters. Many businesses are choosing to have their signage lit using LEDs lights in an attempt to be more environmentally conscious. A string of LEDs lights is attached at the back of the channel letters and it can be set up to allow for spectacular lighting effects. Using LEDs lights will enable your storefront signage to stand out from the others as they are incredibly bright and highly energy efficient. Channel letters can be illuminated using a range of colors. Red is the most fashionable and the least costly option at the moment in the case of LEDS lights. The color white is the next most popular selection.

Signs built using channel letters may be a bit more pricey than the more traditional options, but they will provide your business with 24 hours a day customer awareness. They will attract passerby throughout the day and will be visible from a greater distance than traditional sign options. This may translate into higher brand recognition and increased sales. In the end, this is the final goal of every company: to get more customers through their doors.