On December 1st, 2009 the new marketing on the internet regulations to into effect. Yet another government interference in our daily lives. Don’t get me wrong, I am glad that we can clean up some of the false marketing and lies out there, but it is just sad that the government is involved. It isn’t the regulation that scares me, but once they get in it can be a slippery slope.
Since we have to work with the rules, let’s talk about some of the specifics and how they will effect your business.
The FTC has really stressed some the regulation on bloggers and what you say on your blog. But where do you put your disclosures on your affiliations etc.
Read FTC Responds to Blogger Fears: “That $11,000 Fine Is Not True” . The summary is
“Disclosures can be made in different ways, whether you make it outside of the text but in proximity to blog, or incorporate it into the blog discussion itself–those are the issues that bloggers will have discretion about.”
The FTC said that “We just want to bring some transparency to the process.” Which is good in some ways as long as they don’t overstep their boundaries.
We will have to see how and when they start to crackdown on internet marketing blog, sales pages, squeeze pages, and more in the coming months.
About Ben Janke