I got a question recently about linkwheels. It’s a little bit of a buzzword in Internet marketing community these days even though and has been around for a while. I guess you need to ask yourself is creating a linkwheel important for your SEO or is it something that you don’t really need to pay attention to.
What is a linkwheel?
When you are building links or backlinks to your website, the most standard practice is to have every link linking back to the page on your website that you want to bring link juice to. Keep in mind that most people don’t even do this. A lot of website owners people trying to do their own SEO can to send all of their links to their index page rather than to the page they are really trying to index for that search term.
In linkwheel, you are not linking every page to the page that you are looking to index whether that be your home page or one of your sub pages. What you are doing is creating a series of articles or links, that links to each other in a sequential fashion. For example, your link on a website A was linked to website B, your website be linked with link to your website C link, your website C link would link to your website D link, and your website D link went links to your page you are trying to get indexed.
So essentially what you’re doing is getting your link juice to each sequential page in the series. By the time website D links to your page that you are trying to rank for, website D has much more link juice than website A had originally. So you are creating more significant link to your page that you’re trying to rank for in the end.
Is it more effective?
I haven’t seen any research yet on the effects of linkwheel’s versus traditional link building as of yet. But you can see some of the benefits that it might bring by just looking at the structure of the practice. Rather than having 50 zero page rank links coming to your page you might be able to build up a few other pages that have some page rank does giving you higher quality links.
I will give you any updates I care about link wheels and their effectiveness.
About Ben Janke
Interesting! My honest guess (and this is a guess) is that it will probably work on search engines that are not Google.
Google’s algorithm probably takes this sequential linking practice into account and reduces the amount of juice sent to Website D. It probably develops a hierarchy of links and figures out the exact relationship of the links from page to page.