What is a mobile billboard? Well as most of you already know what a regular billboard is, a mobile billboard is exactly the same thing, except it is moving or mobile.
You can find it in it’s various forms. You can see it in advertising trucks San Diego, or vehicles built specifically to carry billboards around.
Why are there a lot of businesses using this type of advertising to get their message to the consumers? I have some unique insights I am going to share that I have gained from running my own San Diego mobile billboards company.
First let’s talk about what it is going to cost you. Mobile billboard rates are actually very comparable if not better than your traditional outdoor media such as traditional billboards.
With the cost being very competitive if not better there is another advantage that weights it in it’s favor.Actual views, exposures, or impressions to the prospects.
Compared to the usual billboards out there, that a prospect could just pass it by without even looking.But the way in which a mobile billboard get’s it’s message across, it is much more effective. And the way it does it is by being right in the consumer’s face.You can’t just pass it by.It is right in front of you at eye level, stuck with you in traffic
This is very powerful.A consumer who is going through traffic, with an ad message right in their face can’t be turned off.
That is a huge problem that traditional advertising such as TV or radio faces.With Tivo and satellite radio that many consumers have, a person could virtually never see or hear a commercial.
So by choosing to go with a mobile billboard, the advertiser is able to have their ad read and put into the mind of the consumer.
If you are a business who is looking to build brand recognition, what better way could there be than a bold and beautiful full color display of your ad. It screams for attention.And when the prospective customer is stuck in traffic with nothing better to do, you don’t have to be as loud as other types of advertising.
With a lot of businesses struggling because of the economy, using mobile ads might be just the trick they need to save their business.More customers and more leads are going to come based on this form of advertising.
You are going to get exposure. You are guaranteed to having your message heard and read.What else could an advertiser want.
You can see that it is working by the sheer number of many more businesses using it to advertise. In 2004 alone, there was over $5.8 billion went towards this form of advertising.With the amount of money being spent, it has to be working.
So for many businesses looking for more ways to find customers, this might just be what they are looking for.
About Ben Janke