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Does URL Shorteners Pass PageRank?

February 6, 2010 By Ben Janke 3 Comments
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With all of this social marketing and how it is taking off, you might have asked yourself if URL shorteners like bit.ly and tiny.url help with SEO efforts.   Afterall, part of social marketing is building backlinks to your website.  These URL shorteners do a 301 redirect which tells the search engines that the link has permanently moved locations.

Watch this video with Google’s Matt Cutts to get some more information about these urls and how they effect your SEO.

I just hope these companies are around to keep my links active 5 years from now.

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Does URL Shorteners Pass PageRank?
Filed Under: Social Marketing Tagged With: Add new tag, backlink, bit.ly, promotion, Search Engine Optimization, URL shortening, Web Design and Development

Need back links? Read this

August 25, 2009 By Ben Janke Leave a Comment

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I am going to be giving away guidance, training and advice to people who want to create a presence on the web or are struggling with their current web sites, here is why.

Although very motivated at the time I have painful recollections of creating and putting up my first web presence back in 2000. Given the amount of knowledge and skills connected to the web you might dream that someone would have established a high profile web site where novices could visit to learn all of the basics skills to create a successful web site. Setting up your first web site can look really hard if you are not sure how to proceed.

Things like understanding the significance of back links and keywords, how they alter Google page rankings and page authority, and the correlation between these and visitor volumes are complicated and continuously badly explained by the majority of “experts” on the web. I keep meeting people who want to establish a business or do something on the web so I am going to do something about it.

I am lucky enough to have spent years seeking out, collecting, trying out, getting to know and mastering the large selection of different tools and methods for establishing a web site, pushing traffic to my web sites and continuosly improving my ways of doing things. I have decided to start teaching.

Because of my work and fortunes I am fortunate enough to be in a position to do this and devote a substantial amount of quality time to it. Most people who is just beginning or already establishing a presence on the web wants a quick win, I’m no different and therefore whenever I have come across high quality material and tools that work I am going to direct my students at these rather than try and reinvent the wheel.

Everything I have tried and tested that has produced good or excellent results will be incorporated in my training material and where there are gaps I have filled them in. Obviously along the way I have created some techniques, tools and methods of my own that I regularly use which I will be including in the education.

To find out more visit my back links clinic by clicking on any of the links in this article….

PS: If your’e a blog owner then I have 12 new articles heading your way on back linking tactics and strategies….

Filed Under: BenJanke.com Contributors Tagged With: backlink, backlinks, Google authority, keywords

A guide to back links and how they work

August 25, 2009 By Ben Janke Leave a Comment

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There is no point in creating a website unless you have thought about how you are going to get visitors. Be it selling a product or service or conveying an opinion or information you want to get attention and this means getting traffic. You need a significant proportion of your traffic to come from the search engines. The most economical and focused traffic is delivered by the search engines.

Search engine revenues rely upon the accuracy and relevance of the results they deliver to their users. The precision of the results presented to the searchers are a key factor in maintaining search engine user loyalty. The more users come back the stronger the search engine brand and the more money they make. The objectives for you and your web pages is precisely the same as the search engines.Get more users and get them to return often.

So what is it you need to do?. There are two paths to achieving this and the good news is you can if you have the money do both. You can write useful and relevant content or you can use the advertising methods offered by search engines and other properties.

Search engines have a simple philosophy that nothing exists on the web without a keyword or a key phrase . Keywords tell the search engines what the user is looking for. The search engine performs a look up on its enormous indexes to fetch a list of web pages that contain instances of the keyword and returns them in a predefined order of relevance. All search engines determine what will be returned in the SERPs (Search Engine Results Pages) by using two measures authority and relevance.

Relevance is a function of the keywords in the text of the webpage and authority is determined by the number and type of back links . The profile in terms of authority and the volume of back links are used by the search engines in deciding the position or ranking of a web page in the list of search results.

Back links are critical to the quality of the search engines perception of your web pages.

Back links have two major functions – routing traffic to your web pages and helping the search engines determine the ranking of your web pages in the results returned by a user search. Users finding web pages with back links to your web page will click on your back links and visit your site if the keyword text in your back link is relevant to what they are searching for. The text label on a back link is often commonly called ‘Anchor Text’ and is used by search engines in the algorithms that determine back link value. Each back link has a value associated with it which can vary depending upon its origin.

Back links from web pages that contain content related to your web page have an impact on the authority of your web page.The more authority a web page has the more authority is passed on to you.

Filed Under: BenJanke.com Contributors Tagged With: backlink, backlinks, link building