Marketing your business online is a business decision that is very important to you and your bottom line.  PPC, SEO, Ads, Craigslist, Youtube, Buying Links, Buying Automated Programs.  Which ones do you do and which ones do you eliminate?  Of course, there are ways to make money online without spending your entire savings.  Lets take a look at a few cost saving strategies to use during the recession.

1.  Make sure that your website is properly structured for SEO. I see sites all the time from huge companies that are losing thousands, and maybe even millions of dollars per year because of their websites.  The structure of the site is important because that is how Google, Yahoo, and Bing find and spider your site.  Each page is it’s own project.  Make sure you have your keywords in your title, post, and description.  ie:  check your permalinks.

2. Email marketing.  It is not dead yet.  It can be easy too.  Make sure that you are giving your web visitors plenty of opportunities to sign in to receive more information about what you are offering.  Check out Aweber, Getresponse, Infusionsoft, or iContact.

3. Social Media Marketing.  This one is a must.  We don’t even know the half of what this social marketing boom will turn into.  Use Twitter and Facebook to help people become fans of yours and your business.  There are some great automated tools for twitter that you can use like TweetDeck, TweetAdder, and Hummingbird2 to help you get a ton of followers.  Trust me, it is hard to gain a big following from scratch without some of these tools.

What things are you doing to save money, but still explode your internet marketing.