July 31, 2010

Google Show Us Their Synonyms For Content

google-synonyms-search-imageOn Google’s official blog today they explained a little bit more about how they are changing the way they rank and score synonyms in their search results and their search queries. Matt Cutts did respond to the blog post with some good recommendations for webmasters, SEOs, and website owners.

“Think about the different words that searchers might use when looking for your content. Don’t just use technical terms–think about real-world terms and slang that users will type. For example, if you’re talking about a “usb drive,” some people might call it a flash drive or a thumb drive.”

Google also stated that a user can control how this synonyms function of Google works. Users can turn the synonyms function off by putting quotes around their search term, or putting a + before the a word in the search query. They also mentioned that a user can request more synonyms from Google by typing in the tilde symbol.

What does this mean to you. If you are an Internet marketer who has been doing article content, or spinning content for social media sites, does this mean that Google is also taking note of spun content? In other words, does all that spinning actually do you any good if Google already knows that you’re spinning articles and just substituting synonyms? When spinning an article or a profile I recommend not only spinning the actual text, but retyping each sentence to ensure that it is unique in Google’s eyes.

Better to be safe than sorry because we always tend to find out that Google knows more than we think they know. What do you think?