Finding the right keywords that your prospects and customers are searching for on Google, Yahoo, and Bing is a foundational part of internet marketing. You may have heard of or used tools like Google’s keyword tool, Keyword Elite, or Wordtracker, but there are 7 other ways to find relevant keywords quick.
1. Misspellings – I can’t count the number of times that I mistype the same word over and over again. I remember when I used to use Hotmail, and always typed “Hotmal” instead. Oops! Someone was capitalizing on that because I got sent to a porn site. That was way back in day. There are some great tools out there to find common misspellings for your niche that you can capitalize on. Here are a couple places to search
http://adlab.msn.com/Keyword-Mutation-Detection/Default.aspx
and
http://tools.seobook.com/spelling/keywords-typos.cgi
2. Technoriati
Technorati is a search engine and gathering site for blogs of many niches. They track the most recent tags and mostly commonly used keywords. You can find some great keywords that people are using and searching for at http://technorati.com/tag/
3. Twitter
I actually found myself seaching on Twitter this past year for up to the second information instead of using Google. I think this is the new trend and Google seems to realize it too. You can see what is being searched for on Twitter and what is popular with the following services
http://www.tweetvolume.com/ and http://trendistic.com/seo
4. Facebook Lexicon
Facebook Lexicon is a great place to see some recent keyword activity. They have graphs and more so you can see search trends at
http://www.facebook.com/lexicon/index.php
5. SeoBook
I have used SEObook quite a bit over the years to find out some of the volume of keywords being search in the search engines. They have a great keyword tool at http://tools.seobook.com/keyword-tools/seobook/
6. Google Wonderwheel
Google’s Wonderwheel is part of the Google search page. After you search at http://gooogle.com you can click on “show options” and then scroll down to “wonder wheel” about half way down on the left. This is a way to “drill down” and follow a vein of keywords to find what people are looking for.
7. Your own site
I have looked on my own stats on my site and noticed that I am being picked up on the search engines for tons of long tail keywords that I didn’t even plan on. If you see this happening, make sure you capitalize on it and also make sure that the page those visitors are going to is a converting page for maybe an optin or a product.
There are tons of places to find good keywords to go for. Just make sure you go after some long-tail keywords and don’t be afraid to go after the “big daddy” keywords of your niche too. (The ones that get tons of searches). Somebody has to.