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Branding your business

September 5, 2009 By Ben Janke Leave a Comment

There are a few different ways to make your business grow.Of course probably the best way is to use advertising.You have what is called direct response advertising.  And you have brand advertising.I would like to explore the method of branding.

Now the reason to brand your business are a couple.  You want your name known so people trust your company.  And you want your brand thought of when a consumer needs that type of product or service.

So to effectively brand there are a couple of ways.There is a great way to brand that I want to share with you which is to use mobile billboards.  I will offer my perspective from what I have experienced first hand running my own mobile billboards San Diego company.

There are a couple of options in using mobile billboards.First you can have specifically designed trucks built for it.Or you might use current trucks and use the side of it for the ad. This is also known as truck advertising.  Truck advertising in San Diego has been very successful for my clients.

Now why is mobile billboards so effective in branding? Well because your ad gets seen.The other ways of advertising has a certain problem.  There problem is that a consumer may not see it.That isn’t the case with truck advertising.  Unlike TV or Radio it can’t be turned off.  It gets viewed clearly by the consumer in traffic. So your message gets read and heard. 

So if you are in need of great ways to effectively brand your business, mobile billboards may be something to choose.  When you compare the mobile billboards rates you will be pleased.It is reasonable in terms of price when you compare it to radio or TV.Yet as I stated earlier your advertisement will get delivered. 

It is a very strong and powerful branding method for your business.Businesses far and wide have seen it’s power and love it.Your business ought to consider it as a way as well.Especially if your objective is to have people learn all about it.

Filed Under: BenJanke.com Contributors Tagged With: advertising, branding, mobile billboards, outdoor media, truck advertising

How to brand your business

September 2, 2009 By Ben Janke Leave a Comment

There are a few different ways to make your business grow.Of course using advertising is the best way.You have what is called direct response advertising.  And you have brand advertising.I would like to take a look at using brand advertising.

Now the goal of brand advertising two fold.You would like for your name to become familiar so more people will trust your company.  And you want your brand thought of when a consumer needs that type of product or service.

So to use branding most effectively there are a few ways.There is a powerful method I want to share for branding and that is to use mobile billboards.  I will offer my perspective from what I have experienced first hand running my own mobile billboards San Diego company.

There are a few ways to best use mobile billboards.  First you can have trucks built specifically for that job.Or you could use trucks in use now and just use it’s side for the advertisement. This is also known as truck advertising.  Truck advertising in San Diego has been very successful for my clients.

Now why does mobile billboards work so well in branding your company? Well mostly because the ads will be seen.The alternate forms of advertising do have an issue.There problem is that it might not be seen by the consumer.  Not so with truck advertising.  Unlike TV or Radio it can’t be turned off.It gest seen by the customer in traffic very clearly. So your message will get out there and seen and heard. 

So if you are in need of great ways to effectively brand your business, mobile billboards may be something to choose.  When you compare the mobile billboards rates you will be pleased.It is reasonable in terms of price when you compare it to radio or TV.  Yet as mentioned earlier your message gets delivered. 

It is a great and strong way to brand your business.Businesses far and wide have seen it’s power and love it.Your business should look at it as an option as well.Especially if your objective is to have people learn all about it.

Filed Under: BenJanke.com Contributors Tagged With: advertising, branding, mobile billboards, outdoor media, truck advertising

Advertising to boost profits

August 25, 2009 By Ben Janke Leave a Comment

In this day and age businesses are looking for ways to survive.To accomplish this you have to take the intitiative.You can’t be reactive, you are going to have to be proactive.

The businesses that will fail are the ones that run and hide. You are aware of the ones.The ones that think that they don’t have the money to advertise.It is those kind of companies and thinking that will fail.  Because in this economy, businesses can’t afford not to advertise.

For those that understand and know they must advertise to make it in this economy go with this method.  This method is to use mobile billboards.  In the process of running my mobile billboard San Diego company I have seen many companies benefit from this.

Why use mobile billboard advertising?Because the customer is now more picky than ever in where they are going to spend their money.But not just that, most consumers can turn off all forms of advertising. They are able to skip commercials.They have satellite radio they can use which doesn’t have ads. They pretty much are able to live without commercials.

But with using mobile billboards or truck advertising in San Diego that I like to use, consumers can’t avoid the ads. Advertising trucks are their with them in traffic.  It is right in front of them.It is on the side of them.  It grabs their attention. With a beautifully designed ad, it will brand your business in your consumer’s mind.

It’s not like the other types of ads out there, this one cannot be turned off. So you are most definitely going to get impressions.You pretty much are guaranteed to have your ad and brand viewed by the consumer.  Compared to other forms of advertising it is much cheaper.  Mobile billboard rates are worth it in terms of getting seen by the consumer. 

So if your efforts are to survive, you must give mobile advertising a try.  For your advertising dollar, it can’t be beat.  It will give you exposure.Your prospects won’t forget you.  You will make more sales.

Filed Under: BenJanke.com Contributors Tagged With: advertising, mobile advertising, mobile billboards, outdoor media, truck advertising

Ways to brand your company

August 22, 2009 By Ben Janke Leave a Comment

One of the needs of most businesses is for more brand exposure.More importantly for times like this in the economy.  Consumers are more selective on how they spend their money.  They are going to spend it with places and companies they trust.So in order for businesses to survive they are going to have to brand themselves.  They need consumers to think of them whenever their service or product comes to mind.

Well one of the most effective ways for you to do some branding of your business is mobile billboards.  I know it is one of the best ways because I have seen the results first hand running my San Diego mobile billboards company.For this method of advertising your company brand is lodged into the mind of the consumer.How you want to know?By possessing an ad that is beautiful and takes hold of their attention.On the freeways when the prospective customers are in their cars, a nicely designed mobile ad will do just that.It can take hold of the consumer’s attention and place your ad firmly in their consciousness.

You accomplish this basically by placing your ads on the side of the trucks.This is referred as truckside advertising.  I do it myself with my own truck advertising San Diego company.  This is in contrast to vehicles that specifically designed to be a mobile billboard.
Here you transform a regular truck or semi and change it into a mobile billboard by placing ads on it’s side.

It is an effective way to advertise and get in front of consumers.  When you consider the great prices and rates it costs to advertise it is a no brainer. 

A bunch of alternate ways to advertise is out there available to you.  You have TV, radio, and newspapers.But it isn’t distributed in a fashion that allows it to be turned off or tuned out like TV or radio.When a person is driving in traffic, they are literally forced into having to take notice of these ads.That is the reason they are so powerful.

So if you really want to do some effective branding this is a method you want to try out.  You will be pleasantly surprised and how well known you become.  All from simple mobile billboard San Diego.

Filed Under: BenJanke.com Contributors Tagged With: advertising, mobile billboards, outdoor media, truck advertising

How Can Mobile Billboards Help Your Business

August 12, 2009 By Ben Janke Leave a Comment

First we need to be clear on what a mobile billboard is.I am pretty certain that you are aware of what traditional billboards are.Well mobile billboards are the same thing except on wheels.But the main point of difference are the many advantages it has over the traditional billboards.  I know this first hand from my experience running my own San Diego mobile Billboards company.

Mobile billboards are advertisements placed on either a trailer or it can be seen like what our company uses with San Diego truck advertising.  That is ads on sides of commercial trucks.

As mentioned above it has distinct advantages to the traditional outdoor media.Those benefits are the fact that it is mobile.  With a regular billboard, a consumer can drive right by a sign and not even notice it.  While a mobile billboard is right there in traffic with the consumer. 

So instead of going right by it, the mobile billboard passes right by the consumer.  This ad is boldly displayed right at eye level.This makes it pretty sure that the consumer’s attention will be caught, causing them to read the ad.

With a lot of the different ways to advertise becoming ineffective, this type of advertising can be of tremendous value.It gets your ad more impressions to your consumers.  Your ad is more likely to get read because if a consumer is in traffic, a bold catchy ad will guarantee to catch their a attention.

This benefits your business greatly.  If your goal is more sales and a more branding type of ad campaign, this gets the job done.Compare that with different ad mediums like TV or radio, you will see that your advertising dollar goes further.  It is a medium that can’t be turned off or tuned out like TV or radio.  So your advertising dollar goes a long way especially with good mobile billboards prices.

So if more ways of advertising is needed, mobile billboards might just be what the doctor ordered.With all of the advertising clients that were satisified using my truck advertising, this has been the normal case time after time.

Filed Under: BenJanke.com Contributors Tagged With: billboard advertising, mobile billboards, outdoor media, truck advertising

Mobile Billboards Get Your Message Across

July 31, 2009 By Ben Janke Leave a Comment

What is a mobile billboard?  Well as most of you already know what a regular billboard is, a mobile billboard is exactly the same thing, except it is moving or mobile.

You can find it in it’s various forms.  You can see it in advertising trucks San Diego, or vehicles built specifically to carry billboards around.

Why are there a lot of businesses using this type of advertising to get their message to the consumers?  I have some unique insights I am going to share that I have gained from running my own San Diego mobile billboards company.

First let’s talk about what it is going to cost you.  Mobile billboard rates are actually very comparable if not better than your traditional outdoor media such as traditional billboards.

With the cost being very competitive if not better there is another advantage that weights it in it’s favor.Actual views, exposures, or impressions to the prospects.

Compared to the usual billboards out there, that a prospect could just pass it by without even looking.But the way in which a mobile billboard get’s it’s message across, it is much more effective.  And the way it does it is by being right in the consumer’s face.You can’t just pass it by.It is right in front of you at eye level, stuck with you in traffic

This is very powerful.A consumer who is going through traffic, with an ad message right in their face can’t be turned off.

That is a huge problem that traditional advertising such as TV or radio faces.With Tivo and satellite radio that many consumers have, a person could virtually never see or hear a commercial.

So by choosing to go with a mobile billboard, the advertiser is able to have their ad read and put into the mind of the consumer.

If you are a business who is looking to build brand recognition, what better way could there be than a bold and beautiful full color display of your ad.  It screams for attention.And when the prospective customer is stuck in traffic with nothing better to do, you don’t have to be as loud as other types of advertising.

With a lot of businesses struggling because of the economy, using mobile ads might be just the trick they need to save their business.More customers and more leads are going to come based on this form of advertising. 

You are going to get exposure.  You are guaranteed to having your message heard and read.What else could an advertiser want.

You can see that it is working by the sheer number of many more businesses using it to advertise.  In 2004 alone, there was over $5.8 billion went towards this form of advertising.With the amount of money being spent, it has to be working.

So for many businesses looking for more ways to find customers, this might just be what they are looking for.

Filed Under: BenJanke.com Contributors Tagged With: mobile billboards, outdoor advertising, outdoor media, truck advertising

Get Your Ad Seen with Mobile Billboards

July 31, 2009 By Ben Janke Leave a Comment

What are mobile billboards?  Well as most of you already know what a regular billboard is, a mobile billboard is exactly the same thing, except it is moving or mobile.

You can find it in it’s various forms.  You can see it in advertising trucks San Diego, or vehicles built specifically to carry billboards around.

Why are people using this form of medium to get their message or brand across?  I have some unique insights I am going to share that I have gained from running my own San Diego mobile billboards company.

First of all, lets talk about cost.  Mobile billboard rates are actually very comparable if not better than your traditional outdoor media such as traditional billboards.

With the advertising cost being comparable if not better, there is still another advantage in it’s favor.  Actual impressions or exposure to the consumers.

Compared to the usual billboards out there, that a prospect could just pass it by without even looking.  But the way a mobile billboard displays it’s message, it is more effective.And the way it is able to do that is by being in the consumer’s face.You can’t just ignore it and drive past it.It is right in front of you at eye level, stuck with you in traffic

This is powerful.  A consumer who is stuck in traffic with a businesses message right in front of them can’t be tuned out.

That is one of the major problems with traditional forms of advertising like TV or radio.With Tivo and satellite radio that many consumers have, a person could virtually never see or hear a commercial.

So going with a mobile billboard allows the business to get their message read and impressed upon the mind of the consumer.

If you want to build brand recognition as a business, there aren’t too many better ways to display your ad than by showing it in beautiful color as a full color display ad.It speaks loudly for attention.  And when the consumer really has nothing better to do in traffic, you really don’t have to scream that loud.

With a lot of businesses struggling because of the economy, using mobile ads might be just the trick they need to save their business.  More leads and more customers are bound to come using this method of advertising. 

You are going to get exposure.You are pretty much guaranteed to getting your message read and heard.What else could an advertiser want.

You can see it’s effectiveness by the way more and more businesses are using it to advertise.  In 2004 alone, there was over $5.8 billion used on this type of advertising.  With all that money being spent, it must be working.

So for many businesses looking for more ways to find customers, this might just be what they are looking for.

Filed Under: BenJanke.com Contributors Tagged With: mobile billboards, outdoor advertising, outdoor media, truck advertising

Benefits of Truck Advertising

July 29, 2009 By Ben Janke Leave a Comment

There is a growing movement of advertising dollars going to another form of advertising for businesses large and small.  I am not talking about advertising on the internet.  What I am talking about is doing outdoor media advertising and more specifically truck advertising.

Outdoor media advertising comes in many forms but one of the forms that is gaining much popularity is using truckside advertising.

Today a consumer has the choice in their hand of whether or not to see and hear the add. With Tivo and Satelllite radio becoming popular, the consumer can easily turn off all traditional advertising.

That is why a lot of businesses are looking for alternative forms of advertising.  They want more ways to reach consumers.

But not only are they begging for other ways to reach the customer, they want it to work.

Mobile billboard advertising has that advantage. It gives the advertiser a great way to have their advertisement shown without getting turned off.  With the way the medium reaches the consumer you can understand why.

You have the businesses advertisement prominently displayed on a truckside or on a mobile billboard. Those are vehicles that have been designed for that job of being a mobile billboard.

With their message boldly displayed, and appearing to them in traffic.  A consumer can’t help but read it. For a business that wants the ability to create brand recognition, this is a way they should consider.

Then when it is compared to other ways of advertising.  The mobile billboards prices are actually very competitive, if not cheaper for what you get.

Because when you think about it, your advertisment will be noticed by the consumer because of they way it is delivered.  More than likely during rush hour or when they are stuck in traffic.  So the consumer has nothing to do but read it.  With that advantage, a businesses brand or message can easily get across.

When you see and realize how much is being spent on outdoor media advertising, you see many businesses are realizing it’s potential.In 2004 by itself, $5.8 billion dollars was spent.

So for businesses looking for more creative ways to get their message across to the consumer using truck advertising is something that they should consider. 

Not the stationary billboards on the side of the road people are used to.  But something that will be smack dab in the face of the consumer is definitely going to get the message across.

Filed Under: BenJanke.com Contributors Tagged With: mobile billboards, outdoor media, truck advertising, truckside advertising