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Twitter Followers: 4 Steps To More Of Them

January 18, 2010 By Ben Janke Leave a Comment

twitter-tips-imageThe writing is on the wall. Social marketing is starting to slowly take over the way that we used to use the Internet. The days of searching Google, Yahoo, and Bing for articles and stories only to find for your old information, quickly , coming to an end.

During the past year, I found myself going to social media sites like twitter and YouTube instead of Google to do my searches for information that I’m looking for. People are looking for relevant information and also recent information. Social media is delivering.

So how do you get more followers on your social media accounts. Let’s go over 4 strategies that will help you accomplish this goal.

Number one: Have a plan.

Have a goal and an understanding of what you’re trying to accomplish with your social marketing. What are you promoting? Or what information are you trying to get out there? Have a realistic goal of how many followers you want to gain per week. If you’re just starting out, 300 should be a good goal.

Number two: Twitter moves fast, so should you.

Yeah keep in mind that social media sites like twitter are constantly being updated and people that use them consistently are the ones that are going to integrate with the community. If you think that you’re just going to tweet once per day and get a giant following, you might be in for a rough ride. There are some great applications and programs out there that you can use like TweetAdder that can help you manage and get more more followers quickly. Plan on doing 5 to 10 tweets per day.

Number three: Follow to be followed

Unless you’re a super mega star like Ashton Kutcher, you’re probably going to start following people to get followed. This is your first step in interacting with that social media community. So, find the people in your niche and start follow them in hopes that you may get a few follows in return. Obviously, provide good value in your tweets.

Number four: Plan and connect.

Twitter and other social media sites are not just a place to throw up information and spam your twitter account. If you provide value and you’re not trying to sell something every time you tweet, you’re going to gain a larger and more responsive Twitter list.

Some great management of your social media counts can be done through TweetAdder .com and TweetDeck.com. You can follow BenJanke.com/twitter/

I hope to see your tweets later.

Filed Under: Twitter Tagged With: followers, Social Media, twitter

Brand Boosting In The Digital Domain

September 25, 2009 By Ben Janke Leave a Comment

There are new brands being launched on the internet every day. Sadly, a large percentage of them fail before they even really get going. Then of course you have the more traditionally offline brands that are venturing online and in the hope of unearthing whole new markets. These companies tend to have the finances to make a splash but even they find it a whole lot harder than they expected get foothold online. Let’s examine two tactics used by the online experts to get brands noticed and respected.

 

Advertising . This is a very quick and relatively easy way to get your brand into Internet user’s paths. There are many forms out there such as banner advertising or Googles Adwords, and some are probably more appropriate for your brand than others. A good trick is to test the water so to speak for a number of methods before you jump in head first. Set aside a small budget for lots of different types of online advertising and then gradually increase your spend with the ones that give you highest return on investment and brand awareness. Another consideration should be where you place your advertising on the net. If you are a provider of liability insurance quotes for instance, you don’t want your ads being placed on skin care sites.

 

Social Media. There has been a lot of hype about social media over the past few years but their are few people who know how to get the most from it. It never fails to amaze just how many companies consider having a Facebook group with 100 members a storming success…until they get no benefit back at all that is.. Also, it is again vitally important to choose your online location targets carefully, much like you would with your advertising. Much like with online adverting, where you place yourself in social domains is very important. If you are trying to promote a hair salon for example, you will want to be checking out beauty and fashion forums, joining groups that are related to hairstyling and contributing content to these places on important topics such as salon insurance or where you can buy the best hairdryers.

Filed Under: BenJanke.com Contributors Tagged With: advertising, branding, marketing, online, Social Media