Before advertising with Google, it is important that you know the basics of Google AdWords. It is an undeniable fact that Google played a major role in the web today and Google AdWords has bring in billions of dollars to Google each year. But despite that, not all advertisers profit from Google AdWords.
To make sure that you are successful in your endeavour with Google AdWords, you do not have to bid on expensive keywords. All you need is some market research so that you will be able to identify the right niche keywords to match your website. Here are a few Google AdWords tips that you can put into use.
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Always Include Keywords
Keywords are important, so make sure that it’s there in your ads. An average person glance through their Google search results very quickly, so you must place in your keywords strategically to grab their attention. Otherwise, your ad will be missed and lose a chance for sale. You must also make the ads appealing and compelling. It can be difficult to create compelling ads on such a short space. Make the most out of your ads by placing your keywords in them, or else your time and effort are wasted.
Tips on Bidding Strategy: High To Low
Lets take a look at how Google ranks your ads. Your ads are ranked according to your bid price and your click through number (Click Through Rate or CTR). CTR is the total clicks your ad receives over a period of time. Being new to AdWords, your quality score is definitely low, so to be on the first page is more difficult . Thus, you should start bidding a little higher to get visibility. Bidding higher gives you initial exposure your ads need. When your CTR is a higher, then you can slowly lower your bid price. Ultimately, the goal is then to keep your ad on the first page with the lowest bid price possible.
Low to High Bidding Strategy
Another method of bidding is by starting with low bids. This is very useful for keywords that aren’t so competitive or popular. If your budget is limited, you can also use this method. You begin by bidding low and then slowly increasing your bid price until you land on the first page. Again, you must try to land your ads on the first page with the lowest bid possible.
Make Use of Negative Keywords
Negative keywords are used in order to prevent your ads from showing up in searches that are unrelated. You have a specific audience to target and you want to make sure that your ad gets to them and no others. If you don’t use the negative keywords function, your ad could appear on the wrong place and wrong people. For example, you might be selling a dog collar and “collar” is your keyword. When a searcher type in the word “collar” into the search engine, he may not be looking for dog collar. He may own a cat and looking for a cat collar. This is where you used the negative keywords, add “cat” into the list and your ad would not appear. You must use the negative keywords to target your ads. This helps you target the necessary audience only, and helps increase your CTR more.
Ad Testing
Testing your ads is important,but you don’t have to do much because Google AdWords can test your ads for you. By placing in two different ads in each AdGroup, Google AdWords then alternately displays the ads in search results. After running your ads for some time, based on the CTR results of each ad, you can choose which ad to use. As you continue to test different ads, eventually, you will find the best performing ad.
Being the biggest search engine in the entire world, Google has millions of ads placed everyday. If you want to make sure that your Google AdWords campaign is successful, all you need to do is to know what is important. Follow these tips and continue to improve your knowledge Google AdWords.
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