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Does URL Shorteners Pass PageRank?

February 6, 2010 By Ben Janke 3 Comments
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With all of this social marketing and how it is taking off, you might have asked yourself if URL shorteners like bit.ly and tiny.url help with SEO efforts.   Afterall, part of social marketing is building backlinks to your website.  These URL shorteners do a 301 redirect which tells the search engines that the link has permanently moved locations.

Watch this video with Google’s Matt Cutts to get some more information about these urls and how they effect your SEO.

I just hope these companies are around to keep my links active 5 years from now.

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Does URL Shorteners Pass PageRank?
Filed Under: Social Marketing Tagged With: Add new tag, backlink, bit.ly, promotion, Search Engine Optimization, URL shortening, Web Design and Development

About Ben Janke
Ben is an internet marketer and loves to build businesses online and teach others how to do it too. He has been in internet marketing and online lead generation since 2004 and loves to stay up on the new marketing tools and trends.

Comments

  1. Peter Armenti says:
    April 8, 2010 at 8:20 pm

    wow.. thank you so much.. I had been searching this topic for days before I finally reached this post with this video which finally answers my question to 100% satisfaction. I can FINALLY rest :) phew.. thank you much for sharing.

  2. Ben Janke says:
    April 17, 2010 at 2:47 pm

    You are welcome, Peter

  3. Brendan Wenzel says:
    April 21, 2010 at 4:23 pm

    Well, that answers that one for me. You are right that the only issue now is whether they will still be around in 5 years from now. What’s curious to me though is why I can’t find these links in my backlink count with yahoo site explorer.

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