A good website can be a valuable tool for any type of business. If you are a traditional offline business then it can be a marketing tool to show potential customers your products and services or for online based business then it is critical to your entire business success.
HAve you suffered for the dissapointment of putting blood sweat and tears into a great company website, getting it live and then finding nobody comes to your site. If your trying to boost online traffic the your efforts need to be focussed on the mighty Google.
If you are a big brand then you may be lucky enough to have large volumes of people searching specifically for your brand and company website. If on the other hand you are not such a major brand then your going to get the best results in gaining new business by ranking well on Google for generic search terms relating to your business. For example, if you ran a credit card comparison website then ranking for a term such as compare credit cards would be important.
Google and other search engines use a complex algorithm to decide who ranks where in search results. Google and others try to pick the most relevant and high quality websites for the search term. For the main search results you can’t pay Google to place you in a certain position but you can make your website more attractive to Google through a process known as search engine optimisation or SEO for short.
Many web designers fail to understand search engine optimisation when they build a site so you may need to learn some skills yourself or employ the services of a search engine optimisation company.
The process of SEO involves researching what your potential customers are actually searching for online and making changes to your site structure, page titles, headings, content and more to ensure each page is relevant to the keyword terms you want to rank for. It’s also important to build up quality inbound links to your website to support your status as a useful resource.
Don’t expect overnight results with search engine optimisation, it takes time but the long term rewards can put your business ahead.
Article by Richard at Brisbane internet marketing firm Quantive.
About Ben Janke